Julien Labat started his career with the French fashion brand Paule Ka, where he held a variety of roles from marketing to distribution. Here, he met Guillaume Henry, whom he followed to the French fashion house Carven. Together with Henry and Carven CEO, Henri Sebaoun, they set the vision and put Carven on the map as a global brand. As Commercial Director, Labat was responsible for the business plan and strategic distribution of the company for both womenswear and menswear, including both ready-to wear and accessories. Throughout his tenure, he grew the business from zero to 550 points of sale in over 50 countries. On 1 May 2015, EDUN announced Labat as their newly appointed Chief Executive Officer. Julien is responsible for all aspects of the business, including further developing EDUN’s global distribution in key international markets, managing production in Africa and overseeing the design and production team in New York. He works closely with EDUN’s funder, Ali Hewson, who launched the brand in 2005.
At EDUN, we believe that consumer values have shifted and even if fashion needs to remain versatile and spontaneous, people should have full access to information about what they wear and whether it matches their ethical standard or not.
For us, there is something to be said about revealing the story behind our clothes. It is not just about the country of origin, but introducing the people who are part of the creation, having their craft visible, understandable and by consequence valuable. At EDUN, we do it by filtering all sourcing through an ethical and innovative lens that promotes both creativity and sustainable making.
Our design process is to use the constraints that ethical making can pose to develop our pieces. We twist traditional and artisanal techniques to create new types of application and change their perception.
By focusing our sourcing in Africa, which is an expensive continent to produce in due to logistic, education and infrastructure issues; we are also showing that now eco responsible fashion initiatives are possible by looking at the long term and with a focus on quality versus quantity.